joined ISP 2022 and ISP 2025 with a course on the introduction to smart people management
You started with a 3-session ISP course and it has now evolved into a 3-credit course. Was the journey more of a challenge or a pleasure for you?
I approach my ISP courses as “trial versions” of full-fledged courses that I already have in mind to see whether there’s interest in the topic or not. Predicating about entrepreneurship and innovation without showing customer orientation myself does not resonate with my understanding of education and pedagogy. In my ISP courses, I try to provide to students an overall picture of a given topic from the management domain. My goal is not to invent something that we later spoon feed to our students as the ultimate truth, but rather to closely follow the format and content of courses offered at world-leading management schools. Therefore, I usually adapt and rely on course contents developed and published by world leading scholars in managerial peer reviewed journals, and if students show interest, I transform the course into a full-fledged three-credit course to deliver them a more comprehensive version of the course. Every year, when I update the content of my courses, I enjoy this journey because it allows me to stay updated not only with the newest and latest discussions happening in the academic field, but also link the theoretical part to practical cases from the industry, so students could understand better how theory and practice come together.
How do you integrate your interests in photography and music into your teaching practices or course content?
To me photography and music are ways of communication that allow enriching or conveying a message we want to transmit. While throwing texts, formulas, and tables into a slide might look appealing for certain audiences, I believe that format is not less important than content. Consequently, as a sign of respect to my audience, I’m always trying not only to put effort and professionalism into the content I deliver, but also how I deliver it.
Here’s where my interests in photography, music, and cinematography help me transmit the content (message) I want in the best possible way. Sometimes I think, “If I were to ask Christopher Nolan, Ridley Scott, or Hans Zimmer to transmit this message, how would they do that?” This helps me keep challenging myself and my creativity and keep going, year after year, in this endeavor of teaching.
What is the difference between teaching in the ISP and in a regular term?
I approach my ISP courses like a trailer for a movie — students get to know the general overview of a given topic and then decide if they want to learn further about the topic and enroll for the full movie. During the ISP course I’m trying to portray a realistic picture of what it takes in terms of dedication and effort to at least start scratching the surface of a new domain of knowledge that they might have heard of but never investigated in detail.
While management sciences might upfront look “easy” because many people get to believe they can easily become self-proclaimed experts in one or many of core managerial topics like strategy, marketing, finance, logistics, HR, etc. just because they can have a conversation about it in the canteen, without a genuine understanding, exposure, and dedication to it, it is something extremely hard to master. Otherwise, we would be greeting hundreds of thousands of Elon Musks or Steve Jobs every year, but somehow (surprisingly?) we are not there yet.
Once students realize that it takes much more than filling a Skolkovo application to master any managerial topic, after the brief ISP course they enroll into a regular term course, where they get a chance to dive deeper into the topic, discuss more examples, do more class exercises, and overall, start the journey to master at least some of the topics we discussed during the ISP course. Still, spoiler alert, it takes way more than one three-credit course to master anything, but at least students learn about the big picture and discover where they can find the necessary resources to keep advancing through their learning journey.
Are there any takeaways from your ISP course that you continue to use today?
Yes: Life is too short to spend your time on something that doesn’t inspire you, like trying to learn or master something you are not interested in, or when you don’t understand how you will put that into practice what you learnt. When starting any of my courses, I always keep asking my students the same question — why are they sitting here and not doing something else? I also tend to quite frequently ask myself the same question when heading to Skoltech. It can be quite interesting how far such a simple question can lead you!